Agency: BMP | Author: Jane Cunningham |
Terrys Chocolate Orange: Seriously Indulgent Chocolate Advertising That Doesnt Take Itself Too Seriously
Seventy years ago, a chocolate maker at Terrys came up with an idea. The idea was simple and inspired, and, so history has it, came to the chocolate maker one evening after a dinner with some friends. At the time, meals on special occasions ended in one of two ways: either a plate of sliced fruit was passed round as dessert, or an elaborately packaged box of chocolates was handed around. The chocolate maker noticed that whilst both the fruit and...