Tencent Youth Science Conference: Xingkong Cinema

王彥鎧、黃麗娟、宋达

Tencent Youth Science Club is an annual science popularization event for young people. It hopes to show the public Tencent's sense of corporate social responsibility and empower brand value by allowing scientific content to reach more young people in remote mountainous areas.

Case details

Brand: Tencent Youth Science Association

Brand owner: Tencent

Main agency: Tencent Group

Put on the market: Mainland China

Delivery time: June 2019-May 2020

Industry: Cultural Education

Media channels: social media, public relations, offline events

Budget: 500,000

Case summary

How to serve 16 million mountain students in two months

Jiuquan, Gansu is the base of Chinese aviation exploration. Ironically, the top technology is very far away from the children here. Even the IMAX movie familiar to city kids is an insulator here. The contrast between urban and rural educational...

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