Tencent Youth Science Conference: Xingkong Cinema

Tencent Youth Science Club is an annual science popularization event for young people. It hopes to show the public Tencent's sense of corporate social responsibility and empower brand value by allowing scientific content to reach more young people in remote mountainous areas.

Case details

Brand: Tencent Youth Science Association

Brand owner: Tencent

Main agency: Tencent Group

Put on the market: Mainland China

Delivery time: June 2019-May 2020

Industry: Cultural Education

Media channels: social media, public relations, offline events