Tencent We Summit: Pale Blue Dot

Tech and entertainment company Tencent drove visitor numbers for its WE Summit with a WeChat execution based on the Pale Blue Dot photo that brought the audience on the same journey as Voyager 1.

Campaign details

Brand: TencentBrand owner: TencentEntrant company: Tencent - China (mainland)Idea creation: In houseMarket: Greater ChinaSector: Telecoms & utilitiesMedia channels:Mobile & apps, Online video, Livestreaming, Events & experiential,...

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