Tencent We Summit: Pale Blue Dot

Akae Wang, Ivan Chang, Yuanmeng Liu

Tech and entertainment company Tencent drove visitor numbers for its WE Summit with a WeChat execution based on the Pale Blue Dot photo that brought the audience on the same journey as Voyager 1.

Campaign details

Brand: TencentBrand owner: TencentEntrant company: Tencent - China (mainland)Idea creation: In houseMarket: Greater ChinaSector: Telecoms & utilitiesMedia channels: Mobile & apps, Online video, Livestreaming, Events & experiential, Social mediaBudget: 500k - 1 million

Executive summary

B2B background

The Tencent WE (Way to Evolve) Summit is a technical forum for the technology industry presented by Tencent. It is targeted at technical experts from national research centres, observatories, technology industries, academic institutions, and internet companies. Although the main purpose is to serve the 2B nature,...

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