Tencent We Summit: Pale Blue Dot
Akae Wang, Ivan Chang, Yuanmeng Liu
Tech and entertainment company Tencent drove visitor numbers for its WE Summit with a WeChat execution based on the Pale Blue Dot photo that brought the audience on the same journey as Voyager 1.
Campaign details
Brand: TencentBrand owner: TencentEntrant company: Tencent - China (mainland)Idea creation: In houseMarket: Greater ChinaSector: Telecoms & utilitiesMedia channels:Mobile & apps, Online video, Livestreaming, Events & experiential,...
