Tencent Video's popular "Menghualu" IP full-view marketing

Tencent drama series marketing has long been limited to cooperation with regular resources within the series. Video platforms need to break through the marketing model and upgrade their business ecology. Advertisers need more diverse cooperation to win the minds of young consumers.

Case Details

Brand: Tencent Video

Brand owner: Tencent Tecent

Main Agency: Tencent Video Tencent Advertising

Main agent company holding group: Tencent Tecent

Launched on the market: Mainland China

Industry: Internet

Media channels: mobile & application APP, online display advertisement, information flow advertisement, video/micro-movie, social media, event & experience, content marketing, brand crossover/joint marketing

Background/Goals/Challenges (limited to 300 words):

Background:TV series marketing has long been limited to regular resource cooperation within the series. Video platforms need to break through the marketing model and upgrade their business ecology. Advertisers need more...

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