Tencent: Composer in the Cloud
Jiayao Chen, Yawei Tang, Suzzane Zhang
Tencent, a not-for-profit, launched a campaign to raise public awareness and promote the value of art education among people living in rural China, and to make people from these communities love their music again.
Brand: Tencent Brand owner: Tencent Entrant company: McCannIdea creation: McCann Shanghai Market: Greater China Sector: Telephone & internet services Media channels: Social media Budget: Up to 500k
Traditional ethnic Chinese...