Tencent: Composer in the Cloud

Tencent, a not-for-profit, launched a campaign to raise public awareness and promote the value of art education among people living in rural China, and to make people from these communities love their music again.

Campaign details

Brand: Tencent Brand owner: Tencent Entrant company: McCannIdea creation: McCann Shanghai Market: Greater China Sector: Telephone & internet services Media channels: Social media Budget: Up to 500k

Executive summary

Traditional ethnic Chinese...

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