Tencent: Composer in the Cloud
Jiayao Chen, Yawei Tang, Suzzane Zhang
Tencent, a not-for-profit, launched a campaign to raise public awareness and promote the value of art education among people living in rural China, and to make people from these communities love their music again.
Campaign details
Brand: Tencent Brand owner: Tencent Entrant company: McCannIdea creation: McCann Shanghai Market: Greater China Sector: Telephone & internet services Media channels: Social media Budget: Up to 500k
Executive summary
Traditional ethnic Chinese...
