TENA: #Ageless

TENA, an incontinence products brand, improved its brand image by tackling the stigma of bladder weakness and celebrating those who refuse to be defined by society's perceptions of ageing in the UK and Italy.

Selected creative: TENA – #Ageless

Read the full campaign case study

Credits

Media agency: Zenith LondonChief Creative Officer: Alex GrieveDeputy Executive Creative Director: Jim Hilson / Toby AllenExecutive Creative Director:Nadja Lossgott / Nicholas Hulley...