TENA: Age of Despair

Sebastian Roland, Washah Kanwal

TENA, the adult incontinence brand, empowered women to be who they want to be, and became the number one incontinence product brand in the Middle East.

Campaign details

Brand: TENABrand owner: EssityEntrant company: Impact BBDO DubaiIdea creation: Impact BBDO Dubai Market: Saudi ArabiaSector: Feminine hygieneMedia channels: Content marketing, Magazines - consumer, Online video, Programmatic...

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