Campaign details
Brand: TENABrand owner: EssityEntrant company: Impact BBDO DubaiIdea creation: Impact BBDO Dubai Market: Saudi ArabiaSector: Feminine hygieneMedia channels: Content marketing, Magazines - consumer, Online video, Programmatic display, Radio & audio, Social media, Websites & microsites, Word of mouth, InfluencersBudget: Up to 500k
Executive summary
Across MENA, incontinence is the most stigmatized of health conditions. Women struggling with incontinence are associated with “Age of Despair”, a phrase commonly used to describe menopause. So, to drive confidence amongst women in the Middle East and challenge negative perceptions, we created...