Tena - taking the piss seriously

1999-2001 campaign for Sancella Pty Ltd's TENA incontinence products. Objective: to de-stigmatise female incontinence and encourage women to use the products without embarrassment.

TENA

Taking the piss seriously

Authors: Sue Penden, Sue Pleasance, Jane Reid Agency: Clemenger BBDO Melbourne

Objectives: To de-stigmatise female incontinence and encourage women to use TENA's products without embarrassment

Results: Qualitative...