Television viewing in the multichannel universe
Glenn EnochVice President of Audience Research at ESPN Inc., USA andArtie BulgrinVice President of Research and Sales Development, ESPN Inc., USA
OVERVIEW
Today, four out of five U.S. TV households rely on cable, satellite or another signal delivery system to provide television programming.
Table 1: TV Households in the United States By Delivery System
Month | Wired cable only | ADS* only | Both cable and ADS | Over the air |
February 2000 | 79.1% | 8.7% | 1.1% | 20.9% |
May 2000 | 80.0% | 9.1% | 1.1% | 20.0% |
August 2000 | 80.5% | 10.5% | 1.3% | 19.5% |
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