Television Advertising

Comments on television (and other) advertising by six members of the ANA Television Committee. Topics covered: 1) has TV programming degenerated?; 2) advertising to children under eight; 3) views on TiVO and whether it is a challenge; 4) which medium supplies the most useful data?; 5) which medium has the best sales reps; 6) the need for media people to understand one’s product (universal agreement!); 7) partnerships with media companies; 8) benefits of using an agency or a media buying company to buy media; 9) network integration fees; 10) feelings on branded entertainment.

Television Advertising

We asked Some Members of the Ana's Television Committee to Come Together and Give Us their Views on Some Very Pertinent Subjects. The Discussion was Wide-Ranging and their Opinions, at Times, Quite Diverse

Pattie GlodMarketing &...