Objectives
Brief
Telenor empowers societies by connecting customers to what matters most, and to further this ambition under UN SDG #10: 'Reduce Inequalities' it wanted to leverage its transformative tech muscle to make Pakistan a safer place for children.
Business KPIs:
Capture fair share of future growth, measured by an
- Increase of 8% of 90-day subscriber base in 9 districts of rural Sindh & Punjab.
Brand KPIs:
Improve Telenor's perception as a brand that has a positive impact in Pakistan tracked by the BHT
Enhance brand reputation and saliency across stakeholder groups, measured by an
- Increase in Top-of-Mind: 5%...