Teens, tweens and rings. Understanding youth, young adults and the role of the mobile phone

Ruth Reyes and Laura Ruvalcaba

The basic objective of this research is focused on the world of youth and young adults (aged 12 - 25 years) in Mexico, their lifestyles and habits.

Marketing to youth
Email marketing
Mexico
Strategy

Teens, Tweens and Rings

Understanding Youth, Young Adults and the Role of the Mobile Phone

Ruth ReyesRadiomóvil Dipsa S.A. de C.V. TELCEL, Mexico

Laura RuvalcabaBRAIN, Mexico

HISTORIC FRAME-POPULATION IN MEXICO

At the beginning of the 20^thcentury the...

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