Techo Latam: Settlements (favelas)

Techo Latam, a non-profit organisation, launched a campaign in Latin America to contribute to its purpose of overcoming poverty by reaching 5 million people on social media.

Campaign details

Brand: Techo LatamAgency: Inbrax Chile

Campaign Summary

Techo Latam is a non-profit organization with the purpose of overcoming poverty in Latin America and thus ending the settlements. To achieve the goal of raising $50K in donations to eradicate them, the creative strategy was to "launch the film" Settlements (Favelas) done by trailers of Latin American film directors, showing the reality of their settlements. To have a ticket, the user had to enter the site settlements.techo.organd at the time of checkout, the film did not exist and they realized that the seat was a...

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