Technology that is putting research within an arm's reach of desire
Craig TwyfordACNielsen, United Kingdom
It is perhaps no surprise that Asia should have been the first region to start using scanning technology to measure out of home consumer behaviour. The hypermarket channels are still developing across Asia but the convenience and open market sectors have always had a particularly important role within the weekly shopping routine of most Asian households. In Indonesia there are over one million “Warung” outlets and nearly 30% of consumers still claim to spend most of their weekly budget in Wet Markets. The most...