Technology sector to spend $2bn on TikTok in 2023

Celeste Huang

WARC Media’s first Platform Insights report takes a look at TikTok’s ad spend, consumption and performances.

Technologies and electronics – one of the fastest growing categories in terms of ad spend – is forecast to invest a combined $2.0bn on TikTok in 2023, a 14.3% increase from last year, according to WARC Media’s latest TikTok forecast. 

TikTok has been...

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