Technologies and electronics – one of the fastest growing categories in terms of ad spend – is forecast to invest a combined $2.0bn on TikTok in 2023, a 14.3% increase from last year, according to WARC Media’s latest TikTok forecast.
TikTok has been a major beneficiary of marketers choosing to rebalance budgets due to media fragmentation and advertisers pausing investment on Twitter after its dramatic acquisition last year. WARC Media’s latest Platform Insights: TikTokreport – the first of a new series – looks at this fastest growing social app from ad...