Technology and its impact on the future of consumer insights

Siriporn Sachamuneewongse

The consumer insights industry is set for explosive growth, but to ensure its continued relevance it must evolve by embracing technology, according to the Insight Innovation Exchange conference.

With expenditure on marketing analytics and consumer insights estimated at US$4.7bn to US$30bn per year, the industry is forecast to grow at 20–30% with a 95% increase in spending.

Nonetheless, the consumer insights and market research industry needs to evolve and be futuristic to keep up with changing technologies. This is the key takeaway from the Insight Innovation Exchange’s ‘IIEX Asia Pacific 2023’ conference, which took place in Bangkok, Thailand, on Feb 7–8, 2023.

Unilever’s Executive Vice President for Consumer Market Insights, Vijay Raj, said the consumer insights industry has a very long and proud history. However, it will need...

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