Technology and its impact on the future of consumer insights
Siriporn Sachamuneewongse
The consumer insights industry is set for explosive growth, but to ensure its continued relevance it must evolve by embracing technology, according to the Insight Innovation Exchange conference.
With expenditure on marketing analytics and consumer insights estimated at US$4.7bn to US$30bn per year, the industry is forecast to grow at 20–30% with a 95% increase in spending.
Nonetheless, the consumer insights and market research industry needs to...
