Teacher Training Agency - Less is more: how a reduction in call volumes spelt success for the TTA

This paper demonstrates how sound strategic insight and fascinating use of semiotics led to an advertising campaign which successfully reduced the response rate from the previous campaign.
Agency: McCann Erickson Manchester Author: Julie Neilson

Teacher Training Agency

Less is more

How a reduction in call volumes spelt success for the TTA

THE BRIEF

'OK, so you did a great job in 2001. Now what we want you to do for the next campaign ...