Tata Tea: Cup Full of Aspirations

Tea brand, Tata Tea Gemini, refreshed its brand promise to align with the ethos of its target audience in Telangana state in India.

Campaign details

Brand: Tata TeaBrand owner: Tata GroupEntrant company: Lowe Lintas - IndiaIdea creation: Lowe Lintas MumbaiMarket: AsiaSector: Soft drinksMedia channels:Point-of-purchase, In-store, Social media, Radio & audio, Print - general, Unspecified,...

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