Tata Sampann: Fueilling the foodie

Food brand Tata Sampann entered the consideration space and increased its spontaneous awareness in India with a YouTube-led branded content strategy using top food influencers.

Campaign details

Brand: Tata SampannBrand owner: Tata GroupLead agencies: Komal Mittal, Zaibi QureshiContributing agency: Madison MediaMarket: IndiaSector: Sauces, seasonings, condimentsMedia channels: Product placement, Word of mouth, influencersBudget:500k...