Campaign details
Brand: Tata SampannBrand owner: Tata GroupLead agencies: Komal Mittal, Zaibi QureshiContributing agency: Madison MediaMarket: IndiaSector: Sauces, seasonings, condimentsMedia channels: Product placement, Word of mouth, influencersBudget: 500k - 1 million
Executive summary
Tata Sampann, one of India's leading food brands, is part of a highly competitive industry where it is very important to not only be visible, but also stand out in a crowd.
It wanted to do this by communicating its USPs across its product range, whether it be the natural oils present...