Tata Salt: When India woke up to the M_ss_ng 'i'

Salt brand Tata Salt educated consumers about the disorders that stem from iodine deficiency with the #MissingI TV, print and digital campaign, and raised its brand equity and awareness scores in India.

Campaign details

Brand: Tata SaltBrand owner: Tata GroupLead agency: Madison MediaContributing agency: OgilvyMarket: IndiaSector: Sauces, seasonings, condimentsMedia channels: Content marketing, Newspapers, Online display, Product placement, Social mediaBudget:...