Taskforce T3: Ingat Angat (Carefully, we rise)

Government taskforce, Taskforce T3, demonstrated unprecedented solidarity amongst the country's leading brands to revitalise the Philippines' failing post-COVID economy.

Campaign details

Brand: Taskforce T3Brand owner: ConsortiumAgency: TBWA\SMPMarket: PhilippinesSector: Public healthMedia channels: Outdoor, out-of-home, Radio & audio, TelevisionBudget: 10 - 20 million

Executive summary

The global pandemic, as with the rest...