Tasali: Connecting Generations

Tasali, a potato chip brand, launched a campaign in Saudi Arabia to position the brand as the favourite snack, and increase consideration, purchase and revenue.

Campaign details

Brand: Tasali Brand owner: PepsiCo Entrant company: Optimum Media DirectionIdea creation: OMD Dubai Market: Saudi Arabia Sector: Savoury snacks, potato chips Media channels: Mobile & apps, Programmatic display Budget: 500k - 1 million

Executive summary...

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