Tasali: Connecting Generations
Christine Najarian Hossam Sherif, Khaled El Essawi Ibrahim Zein, Nour Dakdouki Mohammad Safa
Tasali, a potato chip brand, launched a campaign in Saudi Arabia to position the brand as the favourite snack, and increase consideration, purchase and revenue.
Campaign details
Brand: Tasali Brand owner: PepsiCo Entrant company: Optimum Media DirectionIdea creation: OMD Dubai Market: Saudi Arabia Sector: Savoury snacks, potato chips Media channels: Mobile & apps, Programmatic display Budget: 500k - 1 million
Executive summary...
