Tasali: Connecting Generations

Christine Najarian Hossam Sherif, Khaled El Essawi Ibrahim Zein, Nour Dakdouki Mohammad Safa

Tasali, a potato chip brand, launched a campaign in Saudi Arabia to position the brand as the favourite snack, and increase consideration, purchase and revenue.

Campaign details

Brand: Tasali Brand owner: PepsiCo Entrant company: Optimum Media DirectionIdea creation: OMD Dubai Market: Saudi Arabia Sector: Savoury snacks, potato chips Media channels: Mobile & apps, Programmatic display Budget: 500k - 1 million

Executive summary

Tasali is an iconic Saudi potato chips brand. It was declining in relevancy and lacking brand identity, causing it to miss out on consideration and revenue. We focused on reviving the brand by showing three generations of Saudis how Tasali connected them through nostalgic and traditional components...

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