Tasali: Connecting Generations

Tasali, a potato chip brand, launched a campaign in Saudi Arabia to position the brand as the favourite snack, and increase consideration, purchase and revenue.

Campaign details

Brand: Tasali Brand owner: PepsiCo Entrant company: Optimum Media DirectionIdea creation: OMD Dubai Market: Saudi Arabia Sector: Savoury snacks, potato chips Media channels: Mobile & apps, Programmatic display Budget: 500k - 1 million

Executive summary

Tasali is an iconic Saudi potato chips brand. It was declining in relevancy and lacking brand identity, causing it to miss out on consideration and revenue. We focused on reviving the brand by showing three generations of Saudis how Tasali connected them through nostalgic and traditional components...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands