Targeting doctors in the Middle East - Is it just a mirage?

Jim Ryan

This paper will review the segmentation, classification and targeting of doctors within the context of overall promotional activity in the Middle East.

targeting doctors in the middle east - is it just a mirage?

A review of promotional activity in the Middle East region

Jim Ryan Merlin Healthcare Research

The Middle Eastis not a homogenous unit, but a diverse collection of countries and states linked...

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