Targeting consumers for new brands

This paper discusses a technique that combines consumer survey data with learning about in-market purchasing dynamics in order to predict sales volume potential for a new product at the individual consumer level.

Targeting Consumers For New Brands

Identifying and intelligently targeting high potential buyers

Jim MillerACNielsen BASES

Introduction

For new product introductions, the mass-marketing approach that was successful in the past has been replaced...

Not a subscriber?

Schedule your live demo with our team today