Targeting changing consumer behaviour in a downturn

During an economic downturn, brand owners often prioritise maintaining their market share, matching the competition, and emphasizing price.

Targeting changing consumer behaviour in a downturn

Ananda Roy G2 Limited - A WPP company

When consumer spending softens, often businesses rush to employ the usual recession playbook:  

  • A scramble to retain share-points
  • An over-riding desire to match...
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