Target practice

Ellen Neuborne

Behavioural targeting - a technique used by online publishers and Web site owners to figure out what a customer wants by analyzing his or her actions online - is touted as more accurate than targeting by demographics or context.

Target practice

Ellen Neuborne

Imagine a world without spam. Imagine a world in which e-commerce functioned with all the attentive, individualized service of an upscale boutique. Imagine a world in which the retail adage, “I know half my advertising...

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