Tapping the wire - Audience response research in a non-linear age

Jennie Beck

The Wire was a five-season U.S. police series that was a commercial broadcast failure and failed to win a major award.

Tapping the wire – Audience response research in a non-linear age

Jennie BeckTNS Media Research/Kantar Media, United Kingdom

INTRODUCTION

Broadcasters have been measuring audience response since the early days of radio and TV and these measures have...

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