Tanqueray: Searching for the special color of Seville

Tanqueray, a gin brand, implemented a colourful multi-channel campaign in Spain to drive growth and stand out from the crowd.

Campaign details

Brand: TanquerayAgency: PS21Country: Spain

Objectives

In a completely saturated market, our biggest challenge was to create awareness for the launch of a new gin.

We needed a distinctive approach to the launch, breaking the category codes...