7-ELEVEN: Rhythm of Love Wall

7-ELEVEN, a chain of convenience stores, encouraged Taiwanese consumers to make in-store donations towards its fundraising efforts by creating a donation box that clapped whenever a contribution was made.

Summary

7-ELEVEN Taiwan has been fundraising for many charity groups for years, however, the donation has not been significantly increased in recent years.

So 7-ELEVEN wants to find an innovative and interesting way to draw peoples’ attention whe

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