Tango: A rapid rescue from a sticky situation

Tango, the soft drink brand, recovered its long term decline by reconnecting with a new generation of 16-24 year olds in the UK.

Campaign details

Brand: TangoBrand owner: Britvic Soft DrinksEntrant company: VCCP, LondonIdea creation: VCCP, London / Britvic, Hemel HempsteadMedia: m/SIX LondonMarket: United KingdomSector: Carbonated soft drinksMedia channels:Cinema, Online video, Outdoor,...