Tang: Tang Gets It Done

Powdered drink brand Tang employed a TV, radio and digital strategy to target relaxed parents in order to rebuild perceived value and protect its user base in the Philippines.

Campaign details

Brand: Tang Brand owner: Mondelez Philippines, Inc. Lead agencies: Ogilvy Philippines, SOHO Square Philippines Contributing agencies: Spark Foundry Philippines, Castro Communications Philippines Market: Philippines Industries: Concentrates & cordials Events & experiential, Online video, Point-of-purchase, in-store, Public relations, Social media, Televison, Word of mouth, influencers Up to 500k

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