Campaign details
Brand: TangBrand owner: Mondelez InternationalEntrant company: Mondelez International, Paranaque CityIdea creation: Soho Square, PhilippinesMarket: PhilippinesSector: Concentrates & cordialsMedia channels: Online display, Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
While Filipinos were forced to stay home during the 2020's nationwide lockdown, moms got crafty with the kids in the kitchen! Tang kept a close eye on Google and social media platforms to spot trending behaviors that preoccupied its consumers during the summertime. Inspired by the growing interest of moms around...