Tandy Corporation: You'Ve Got Questions. We'Ve Got Answer campaign

Chris Amorosino

In the early 1990s, Radio Shack had a nerdy, adult-male-only, pocket-protector image. It spent some $180 million a year on advertising (nearly all in print) but had little presence in the consumer's mind.

Tandy Corporation: You'Ve Got Questions. We'Ve Got Answer campaign

Chris Amorosino

Overview

In the early 1990s, Radio Shack had a nerdy, adult-male-only, pocket-protector image. It spent some $180 million a year on advertising (nearly all in print) but had little presence in the consumer's mind. With 60 million customers, 6,600 stores, and $2.8 billion in sales in 1992, Radio Shack was the largest consumer electronics retailer in the United States. The company began the campaign "You've Got Questions. We've Got Answers" on network and cable television in May 1994 with the goal of becoming known as a customer service-oriented demystifier...

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