Tandy Corporation: You'Ve Got Questions. We'Ve Got Answer campaign

In the early 1990s, Radio Shack had a nerdy, adult-male-only, pocket-protector image. It spent some $180 million a year on advertising (nearly all in print) but had little presence in the consumer's mind.

Tandy Corporation: You'Ve Got Questions. We'Ve Got Answer campaign

Chris Amorosino

Overview

In the early 1990s, Radio Shack had a nerdy, adult-male-only, pocket-protector image. It spent some $180 million a year on advertising (nearly all in...