Tampax: (Social) Makeover

Tampax, a menstrual product brand, connected with Gen Z by giving its social media a makeover.

Executive Summary

Objective:

It all started with a tampon brand that knew it wanted to make a heavier (pun intended) impact than just straddling the status-flow of tampon content and branding.

Tampax has been around for over 85 years, and when looking at...