Takeda: How Does ADHD Feel Like?

Takeda, a bio pharmaceutical company, launched a campaign in Finland to promote Full ADHD, educate people about adult ADHD and increase public awareness and identifiability of ADHD symptoms.

Brief description of the campaign

How does ADHD feel like? (Miltä ADHD tuntuu? in Finnish) is an innovative communications campaign about adult ADHD, its identifiability, and raising ADHD awareness.

The multichannel campaign took health communications into a new era with the help of gamification and experts by experience.

The campaign video gained over 161,000 total views on YouTube and directed the target group to look out for more information.

Starting point

Health communications to raise ADHD awareness

Finns are familiar with childhood ADHD, and the symptoms are recognized well. Adult ADHD, on the other hand, is...

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