Takeda: How Does ADHD Feel Like?

Takeda, a bio pharmaceutical company, launched a campaign in Finland to promote Full ADHD, educate people about adult ADHD and increase public awareness and identifiability of ADHD symptoms.

Brief description of the campaign

How does ADHD feel like? (Miltä ADHD tuntuu? in Finnish) is an innovative communications campaign about adult ADHD, its identifiability, and raising ADHD awareness.

The multichannel campaign took health communications...