Taiwan Alzheimer's Disease Association: REmemory

Rememory, a fashion brand, launched a campaign in Taiwan to raise awareness of dementia issues, drawing people's attention, and get them involved.


Coco Chanel left forever, but "Chanel" will last forever. That's the POWER OF FASHION!

REmemory, a new fashion concept brand, aims to inject the younger's enthusiasm for fashion into dementia issues to sparkle impactful discussion among these social issues by binding the memory from clothes and patients. In the name of Rememory, it illustrates the connection between fashion and life, which successfully raised the younger's awareness upon dementia and broke the established mode of interacting with seniors. Together, we make Rememoery to be hold in the heart.

Situation Analysis

As Taiwan quickly becomes an aging society, geriatric diseases...

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