Net zero marketing
This article is part of a series of articles from the WARC Guide to net zero marketing. Read more
Tackling media decarbonisation one plan at a time
The term ‘media decarbonisation’ has emerged over the last 3 years in parallel to the advertising and media industries' realisation that net-zero business practices are imperative for our own and our clients' long term prosperity. Media decarbonisation means a significant reduction in the carbon intensity of media agencies’ output – that is, the media plans and placements. WPP’s GroupM has committed that every media plan will be net...