TAB Brand Re-launch/Launch of Sports Betting “You know the odds, now beat them”

In developing the ad campaign the TAB decided to focus on the core value of competitiveness, which acted as a common platform for its two main services - racing and sports betting.

Advertising Effectiveness Winner:

TAB Brand Relaunch/Launch of Sports Betting

Agency: The Campaign Palace

The Judges said:

The results speak for themselves the pool of people who bet every week increased by 62%, annual turnover was up 11% in 1996 and...