SWOT analysis

A SWOT analysis is an overall evaluation of a company's strengths, weaknesses, opportunities, and threats, and summarises the key issues in the business environment and the strategic capabilities most likely to impact an organisation's strategy development.

SWOT analysis

Philip Kotler

A SWOT analysis is an overall evaluation of a company's strengths, weaknesses, opportunities, and threats. A SWOT analysis summarises the key issues in the business environment and the strategic capabilities most likely to impact...

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