Suwen: I have Suwen in me

Suwen, an online store selling clothes and apparel based in Turkey, increased its market share and revenue average by defending women’s body freedom and diversity.

Where Were We?

The underwear category had been in a growth trend since 2018, and grew by 68% in 2020. After the outbreak of the pandemic, 23% of women started to attach more importance to underwear. (Source: Xsights Underwear Trends in Turkey, December 2020). There were significantly less branded products in the market, and the leading brand's market share was 11%. 84% of the market was dominated by the low and medium segment, unbranded products. Suwen was a retail company that had been manufacturing underwear, domestic-wear, beach products and accessories under its own brand and design, offering functional and elegant...

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