Survival of the kindest: How Timpson Group’s brand purpose helps it achieve the impossible

Jo Bowman

Looks at why a brand purpose that combines commercialism with kindness is at the heart of Timpson Group’s success against the odds.

The Timpson Group is a family business in more than the usual sense of the word. James Timpson is the chief executive and his father, John, is chairman. But staff all wear name badges showing how long they’ve been in the broader Timpson “family”.

It’s a small thing, but James Timpson says that the company’s culture is built on many of these small things that all add up to making it a happy place to work – and that, he maintains, makes good business sense.

Other small things include time off when staff members become a grandparent, days off on...

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