Survival of the kindest: How Timpson Group’s brand purpose helps it achieve the impossible

Looks at why a brand purpose that combines commercialism with kindness is at the heart of Timpson Group’s success against the odds.

The Timpson Group is a family business in more than the usual sense of the word. James Timpson is the chief executive and his father, John, is chairman. But staff all wear name badges showing how long they’ve been in the broader Timpson “family”.

It’s...