Survival of the fittest

This article reports an ANA survey among marketing managers, and argues that since media trends are shifting so fast, marketers must be ready to shift tactics 'on a dime', and marketing thinking and practices must evolve to survive.

Survival of the fittest

Chuck Kapelke

In evolutionary biology, “punctuated equilibrium” refers to the theory that organisms tend to be stable for long periods of time and then evolve rapidly in relatively short periods of time, owing to sudden...

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