Surf

Campaign in 1998-9 by APL for Surf (Lever Bros). Followed up on the successful, but wearing out, `birds of a feather' campaign.
Agency: APLAuthor: Robert Pachler

SURF Refreshing the Relationship between Pauline, Linda and the 'Surfers'

ALL WASHING POWDERS ARE THE SAME

Somehow we choose to buy powder A and not B and would probably never buy C. Have you ever asked yourself why ?...