Surf Philippines: Surf Fabcon’s 'Laba-Ssistant', a conversational chatbot
Loren Saguil, Rachel Marquez, Laurens Almira
Fabric conditioner brand Surf Fabcon created a chatbot to connect to consumers and grow its relevance in the Philippines following a sales decline during the COVID-19 pandemic.
Campaign details
Brand: Surf Brand owner: Unilever Entrant company: MindshareIdea creation: Mindshare Taguig Market: Philippines Sector: Laundry products Media channels: Mobile & apps, Websites & microsites, Radio & audio, Programmatic display Budget:Up...
