Surf Philippines: Surf Fabcon’s 'Laba-Ssistant', a conversational chatbot

Fabric conditioner brand Surf Fabcon created a chatbot to connect to consumers and grow its relevance in the Philippines following a sales decline during the COVID-19 pandemic.

Campaign details

Brand: Surf Brand owner: Unilever Entrant company: MindshareIdea creation: Mindshare Taguig Market: Philippines Sector: Laundry products Media channels: Mobile & apps, Websites & microsites, Radio & audio, Programmatic display Budget:Up...

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