Campaign details
Brand: Surf Brand owner: Unilever Entrant company: MindshareIdea creation: Mindshare Taguig Market: Philippines Sector: Laundry products Media channels: Mobile & apps, Websites & microsites, Online video, Social media, Television & Connected TV, Radio & audio Budget: Up to 500k
Executive summary
Surf, being the most accessible choice for customers in the laundry category, capitalised on a growing need in the Philippine market for a quality product at an affordable price. To do this, It launched its antibacterial variant in a record time...