Surf Excel: When India made time for playtime

Marketing company MindShare India increased social media views and engagement for Surf Excel, a clothes detergent brand, by associating their product with covid-safe outdoor play.

The communication goal

The apocalypse of covid-19 left no one untouched. While the world had 'real' problems to solve, like economic disaster, hospital infrastructure, vaccine development and more, individual households were also facing problems that were...

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