Supradyn - A Shaolin Monk, an Astrophysicist, and Reenergising Energy

Supradyn, a global multivitamin brand, was suffering from stagnating growth with consumers only using the brand occasionally, typically when they felt tired.

Supradyn – A Shaolin Monk, an Astrophysicist, and Reenergising Energy

JWT

SUMMARY

Energy. We need a lot of it today. It seems that women do especially, often juggling jobs, children, and busy social calendars. Luckily Supradyn multivitamins provide energy, and women are the primary target group. Easy.

But, why were these women only using Supradyn a handful of times in an entire year?

That's because we'd spent years telling them Supradyn solved the problem of fatigue; when they were really tired, they took Supradyn, when they weren't, they didn't.

Supradyn's continued growth was crucial to Bayer, the brand owner. So,...

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