Campaign details
Brand: SuperFreshLead Agency: SenfonicoRegion: EMEA
Strategy
Objective
Superfresh, the largest frozen foods brand in Turkey, had introduced an innovative product to the market called Pizza Tost, a product that combines the delicious taste of pizza with the convenience of a toast. The initial product launch campaign focused on the taste of the product and garnered interest.
Superfresh, ready to introduce a new flavor - Pizza Tost with Cheddar Cheese - wanted to build on the taste communication but increase the relevancy of the product.
The strategic challenges were:
- The value proposition of the...