Sunlight: Tantir rong

Sunlight, a detergent company, increased market share and search volume in India by giving traditional handloom weavers a platform during a shopping festival in West Bengal.

Campaign details

Brand: SunlightAgency: Mindshare IndiaRegion: APAC

Campaign video

Strategy

Objective

Sunlight a 100-year-old regional detergent from the house of Unilever is West Bengal's iconic brand and was struggling to retain market-share and saw slowed-down...

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