Campaign details
Brand: ITC Limited/ Sunfeast Dark FantasyLead Agency: WavemakerRegion: APAC
Strategy
Objective
This work is a prime example of how a strong consumer insight is translated to a great content-led digital campaign. The campaign described below leveraged on various digital platforms to effectively target the audience.
Target Audience
With the world going through unprecedented times and with lockdowns in place, the population in India was forced to go into a shell – physically, mentally & emotionally. For most of the population, all this was completely new and came with unprecedented challenges.
Ongoing consumer research...